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original Texaco Town header art

The Texaco Town Radio Program

Dee-Scription: Home >> D D Too Home >> Radio Logs >> Texaco Town

Eddie Cantor Texaco Town spot ad from September 26th 1936
Eddie Cantor Texaco Town spot ad from September 26th 1936


Gifted young heavyweight (267lbs) bandleader Jacques Renard supported Burns and Allen and Campbell's until jumping to the Eddie Cantor 's Texaco Town in the Fall of 1936
Gifted young heavyweight (267lbs) bandleader Jacques Renard supported Burns and Allen and Campbell's until jumping to the Eddie Cantor 's Texaco Town in the Fall of 1936


Helen Troy participates in renaming contest for the Eddie Cantor Show
Helen Troy participates in renaming contest for the Eddie Cantor Show


Premiere spot ad for Texaco Town's return to the air for its second full Season on September 29th 1937
Premiere spot ad for Texaco Town's return to the air for its second full Season on September 29th 1937

Background

The Texas Company--better known as Texaco--was a prolific sponsor of Radio throughout the Golden Age of Radio. From the earliest days of broadcast Radio, Texaco produced and sponsored all manner of highly popular Radio programs:

1932 The Fire-Chief Program
1935 The Jumbo Fire-Chief Program
1936 The Fire-Chief Concert
1936 Texaco Town
1938-1949 Texaco Star Theatre
1939 The Ken Murray Show
1940-2004 The Metropolitan Opera
1941 The Treasury Hour -- Millions For Defense
1942 The Jane Froman Show
1942 The Texaco Star Theater Summer Show
1943 The James Melton Show
1946 The Eddie Bracken Show
1948 The Gordon MacRae Show
1948 The Milton Berle Show

Two of it's longest running programs were Texaco Star Theatre and The Metropolitan Opera. Texaco Star Theatre introduced some of Radio and Television's most durable stars to a national audience, such as Jimmy Durante, Fred Allen, Ed Wynn, Ken Murray, Eddie Cantor, Jane Froman, Jane Pickens, James Melton, Eddie Bracken, Gordon MacCrae, Tony Martin and Milton Berle.

Texaco mounted some of the finest popular programming ever heard over Radio, never stinting on production costs--or talent. Often employing Texaco's own orchestras and singing groups, Texaco's branding of both their productions and talent set the standard for many of the more well-heeled sponsors of the era.

Texaco was an oil company, first and foremost. From the very beginning of its sponsorship of Radio programming, Texaco pitched its entire line of petroleum based products and services. Its primary pitch from the earliest days was its production of gasoline derivatives set apart by meeting standards set by the United States Government for emergency vehicles and aircraft. Its Fire-Chief brand of gasoline, as well as its Sky-Chief, higher-octane gasoline were both based on the emergency vehicles and standards concept. Texaco touted the fact that an alleged 'majority' of Fire Departments across the nation employed Texaco's Fire-Chief gasoline almost exclusively, due to Texaco meeting and exceeding the aforementioned government standards. A Fire Chief's helmet and fire trucks were prominently featured in most of Texaco's print advertising of the era.

Texaco Marfak services ad promoting its 1941 Treasury Hour -- Millions For Defense over CBS
Texaco Marfak services ad promoting its 1941
Treasury Hour -- Millions For Defense over CBS

Texaco was also one of the first petroleum sponsors to aggressively promote their automotive services and ancillary products right along with their gas and oil products. As one of the very first petroleum companies to market their products in--then--all forty-eight states, Texaco had a powerful incentive to mount a national advertising program through every medium available. Texaco acquired its Havoline brand of oil products through its acquisition of the Indian Oil Company in 1931. It began the promotion of its Fire-Chief brand of gasoline in 1934--and its Sky-Chief brand in 1938. An automotive services innovator, Texaco commissioned noted industrial designer Walter Teague to design a modern service station building that could be standardized and replicated throughout the nation.

Texaco's Service and Product Branding

Walter Teague-designed Texaco Service Station circa 1940
Walter Teague-designed Texaco Service Station circa 1940

Teague's 1937 design was a model of innovation and utility that soon became mimicked by competing service stations throughout the world. Featuring rounded building corners, porcelin covered tile panels for the walls, up to four service bays for mechanical services, Marfak lubrication, tire repairs, and washing, the stations were a model of utility, space-optimization and streamlined design. Teague's design was also the first to incorporate both men's and women's restrooms into the design, along with large plate glass windows overlooking the gas pump area and encasing an office for the service manager or owner. The large plate glass window afforded an opportunity to prominently display--and promote--tires, batteries and accessories [T.B.A.].

Texaco returns with Texaco Town and its Mayor, Eddie Cantor

Texaco Town cast: Jacques Renard, Parkyakarkus (Harry Einstein), Deanna Durbin, Eddie Cantor, Bobby Breen, and Jimmy Wallington
Texaco Town cast: Jacques Renard, Parkyakarkus (Harry Einstein), Deanna Durbin, Eddie Cantor, Bobby Breen, and Jimmy Wallington

Given Texaco's past Radio productions, it was clear from its premiere on September 20th 1936 that Texaco Town was going to be yet another star-studded, well-funded program.

Series Derivatives:

Australian Syndication
Genre: Anthology of Golden Age Radio Comedy-Variety
Network(s): CBS
Audition Date(s) and Title(s): Unknown
Premiere Date(s) and Title(s): 36-09-20 01 A Tour of Texaco Town
Run Dates(s)/ Time(s): 36-09-20 to
Syndication: CBS
Sponsors: The Texas Company
Director(s):
Principal Actors: Eddie Cantor, Deanna Durbin, Bobby Breen, Parkyakarkus [Harry Einstein],
Recurring Character(s):
Protagonist(s): None
Author(s): None
Writer(s)
Music Direction: Jacques Renard and orchestera
Musical Theme(s): Unknown
Announcer(s): Jimmy Wallington
Estimated Scripts or
Broadcasts:
Episodes in Circulation:
Total Episodes in Collection:
Provenances:

RadioGOLDINdex, Hickerson Guide.

Notes on Provenances:

The most helpful provenances were the log of the RadioGOLDINdex and newspaper listings.



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[Date, title, and episode column annotations in
red refer to either details we have yet to fully provenance or other unverifiable information as of this writing. Red highlights in the text of the 'Notes' columns refer to information upon which we relied in citing dates, date or time changes, or titles.]







The Texaco Town Program Log

Date Episode Title Avail. Notes
36-09-20
1
A Tour of Texaco Town
Y
36-09-06 Lacrossse Tribune
New Programs for September
6:30— 7:00 P. M.—
Sunday, September 20. TEXACO FIRE CHIEF Program with Eddie "Cantor, Bobby Breen and Parkyakarkus (Columbia Chain).

36-09-20 Portsmouth Times
EDDIE CANTOR will bring his band of sparkling fun-makers to Texaco Town in the premiere of his new "Fire Chief" series, to be aired from Hollywood tonight at 7:30 over the nation-wide Columbia network. The banjo-cyed comedian will return to the kilocycles with a varied group of entertainers, who will enact the roles of characters in the mythical town. The first program will be devoted to a tour of the village, establishing the locale and the personalities. Cantor will be the town's mayor.

36-09-20 Washington Post
WJSV 7:30 Eddie Cantor

36-09-18 Evening Gazette
CANTOR TAKES OVER TEXACO HOUR
By MILDRED MASON
EDDIE CANTOR will bring his band of sparkling fun makers in the premiere of his new "Fire Chief" series, to be aired from Hollywood on the Columbia Network through station WKRC, Cincinnati, Sunday at 7:30 p.m.
Cantor will preside as "mayor" of "Texaco Town" and a varied group of entertainers will enact the roles of characters in the mythical town. The first program will be devoted to a tour of the village, establishing the locale and the personalities. Jacques Renard will be in charge of the music and Jimmy Wallington will be the announcer.

36-09-20 Wisconsin State Journal
6:30 p.m.--Eddie Cantor (WBBM):
returns to the air with Bobby Breen, Parkakarkus, Jimmy Wallington, Deanne Durbin, Jacques Renard's orchestra.

36-09-27
2
Radio Station Broadcast
Y
36-09-27 Washington Post
WJSV 8:30 Eddie Cantor

36-09-27 Wisconsin State Journal
7:30 p.m.--Eddie Cantor (WBBM):
with Parkayakarkus running for presidency

36-10-04
3
Advertising
Y
36-10-04 Washington Post
WJSV 8:30 Eddie Cantor

36-10-04 Wisconsin State Journal
7:30 p.m.--Eddie Cantor (WBBM):
with Deanna Durbin, 13, and Bobby Breen, 8, as Romeo and Juliet.
36-10-11
4
The Missing Radio Show
Y
36-10-11 Washington Post
WJSV 8:30 Eddie Cantor

36-10-11 San Antonio Express
Eddie Cantor will don his dancing shoes for the first time in 22 years to execute a tap dance travesty of Fred Astaire In a series of take-offs on radio comedians, during his broadcast at 8:30 ever CBS-WFBL
36-10-18
5
Putting Texaco Town On the Map
Y
36-10-18 Washington Post
WJSV 8:30 Eddie Cantor
36-10-25
6
The Female Elephant
Y
36-10-25 Washington Post
WJSV 8:30 Eddie Cantor
36-11-01
7
Bobby Wants A Raise
Y
36-11-01 Washington Post
WJSV 8:30 Eddie Cantor
36-11-08
8
Football
Y
36-11-08 Washington Post
WJSV 8:30 Eddie Cantor

36-11-08 Wisconsin State Journal
7:30 p.m.--Eddie Cantor (WBBM):
"The Way You Look Tonight," "My Hero."
36-11-15
9
From the New York Hippodrome
Y
36-11-15 Washington Post
WJSV 8:30 Eddie Cantor
36-11-22
10
The Script Is Stolen
Y
36-11-22 Washington Post
WJSV 8:30 Eddie Cantor
36-11-29
11
The Script Is Found
Y
36-11-29 Washington Post
WJSV 8:30 Eddie Cantor

36-11-29 Wisconsin State Journal
7:30 p.m.--Eddie Cantor (WBBM):
Bobby Breen rejoins cast.
36-12-06
12
Leslie Howard
Y
36-12-06 Washington Post
WJSV 8:30 Eddie Cantor

36-12-06 Wisconsin State Journal
7:30 p.m.--Eddie Cantor (WBBM):
plays Hamlet, Leslie Howard sings a Cantor hit.
36-12-13
13
The Cast Goes On Strike
Y
36-12-13 Washington Post
WJSV 8:30 Eddie Cantor
36-12-20
14
Rehearsing For the Texaco Town Folliles
Y
36-12-20 Washington Post
WJSV 8:30 Eddie Cantor
36-12-27
15
The Texaco Town Follies Act 1
Y
36-12-27 Washington Post
WJSV 8:30 Eddie Cantor

36-12-27 Wisconsin State Journal
7:30 p.m.--Eddie Cantor (WBBM):
and Ted Lewis.
37-01-03
16
The Texaco Town Follies Act 2
Y
36-12-29 Lima News
Scratching the dial: One thousand dollars ($1,000.00) reward will be paid for information leading to the return of Oscar, the trained flea which disappeared from the Texaco Town Follies, Sunday, December 27. So sayeth Mayor Eddie Cantor with a sob in his voice and an itch for new performers.

37-01-03 Washington Post
WJSV 8:30 Eddie Cantor
37-01-10
17
Oscar Is Still Missing
Y
37-01-10 Washington Post
WJSV 8:30 Eddie Cantor
37-01-17
18
No Music For the Program
Y
37-01-17 Washington Post
WJSV 8:30 Eddie Cantor
37-01-24
19
Camille
Y
37-01-19 Lima News
What the Governor of North Carolina said to the Governor of South Carolina will be as nothing compared to what the Mayor of Texaco Town says to the Mayor of Encino, when the two meet on Al Jolson's air show, Tuesday at 8:30 p.m., over the WABC network. Eddie Cantor is mayor of a mythical town, of course, while his crony, presides over the destinies of a real municipality, twelve miles from Hollywood. When the two get together on the same radio program, with Cantor as Jolson's guest star, audiences may expect to see the fun fly.

37-01-22 Fayetteville Daily Democrat
Cancellation of the January 30 dance of the D.A.V. to avoid conflict with the President's Birthday Ball was announced today by Roy Moore. The Veterans organization will join forces with the President's Birthday Ball committees to make the celebration of til? President's Birthday a success.
Tickets went on sale today at $1.50 per couple for the dance, to be held at the Recreation Hall of Ihe U. S. Veterans Hospital.
Mr. Wilson was notified today that Sunday evening, Jan. 24, on the Texaco program, starring Eddie Cantor, time will be given to announcement of Ihe Birthday Ball plans over the nation. This program comes on at 7:30, Central Standard time.

37-01-24 Washington Post
WJSV 8:30 Eddie Cantor
37-01-31
20
Eddie Cantor's Birthday
Y
37-01-31 Washington Post
WJSV 8:30 Eddie Cantor
37-02-07
21
Gangsters Take Over the Show
Y
37-02-07 Washington Post - WJSV 8:30 Eddie Cantor
37-02-14
22
Hamlet
Y
37-02-14 Washington Post
WJSV 8:30 Eddie Cantor

37-02-14 Bakersfield Californian

Renard Orchestra
Is Famed on Radio

It took several weeks of negotiations between Manager Tine Johnson of the La Granada ballroom and Consolidated Radio Artists, Incorporated to bring Jacques Renard ivnd his celebrated dance orchestra here this Wednesday night.
Jacques Renard has been broadcasting weekly with Mayor Cantor from Texaco Town, Hollywood
where he has been taking all of Eddie's jokes at his huge size and coming bock for more.
Jacques Renard is one child prodigy who continues to create the sensatlons in music after maturing than he did as a boy wonder. At one time he was soloist in a concert with tho great Pavlowa on her annual tours, and as a concert artist in his own right on several South American tours, Renard turned his great talent to the field of rhythmic music

37-02-21
23
Balancing the Budget
Y
37-02-21 Washington Post
WJSV 8:30 Eddie Cantor
37-02-28
24
Government Radio Show
Y
37-02-28 Washington Post
WJSV 8:30 Eddie Cantor
37-03-07
25
On the Town In Hollywood
Y
37-03-07 Washington Post
WJSV 8:30 Eddie Cantor
37-03-14
26
At the Cocoanut Grove
Y
37-03-14 Washington Post
WJSV 8:30 Eddie Cantor
37-03-21
27
Renard's Parents Visit
Y
37-03-21 Washington Post
WJSV 8:30 Eddie Cantor
37-03-28
28
Igor Gorin
Y
37-03-28 Washington Post
WJSV 8:30 Eddie Cantor
37-04-04
29
The Man From Harvard
Y
37-04-04 Washington Post
WJSV 8:30 Eddie Cantor
37-04-11
30
Casting Gone With the Wind
Y
37-04-11 Washington Post
WJSV 8:30 Eddie Cantor

36-04-13 Lima News
Eddie Cantor is brimming over with spring energy these dcys. In addition to his regular capers as "Mayor of Texaco Town" he has been running a contest to get a new radio label for Helen Troy, his telephone operator, who specializes in wrong numbers.
Not satisfied with that, he pops up to inject a little of the old nick into the program of the "old mousetrap" — Ben Bernie to all the lads and lassies, at 9 p.m. over the NBC Blue Network.
It will be Bernie's initial broadcast on his return to the film capitol.

37-04-18
31
Russian Gone With the Wind
Y
37-04-18 Washington Post
WJSV 8:30 Eddie Cantor
37-04-25
32
Jimmy Wallington Quits
Y
[Moves to 7:30 timeslot]

37-04-25 Washington Post
WJSV 7:30 Eddie Cantor
37-05-02
33
On A Picnic
Y
37-05-02 Washington Post
WJSV 7:30 Eddie Cantor
37-05-09
34
How Eddie Met His Co-Stars
N
37-05-09 Washington Post
WJSV 7:30 Eddie Cantor
37-05-16
35
Eddie's Book On Marriage
N
37-05-16 Washington Post
WJSV 7:30 Eddie Cantor
37-05-23
36
House-To-House Broadcast
N
37-05-23 Washington Post
WJSV 7:30 Eddie Cantor
37-05-30
37
Show Broadcast In England
N
37-05-30 Washington Post
WJSV 7:30 Eddie Cantor
37-06-06
38
Eddie Stanley Meets the Cast
N
37-06-06 Washington Post
WJSV 7:30 Eddie Cantor
37-06-13
39
Saymore Goes For Pinky
N
37-06-13 Washington Post
WJSV 7:30 Eddie Cantor
37-06-20
40
Father's Day
N
37-06-20 Washington Post
WJSV 7:30 Jimmy Wallington
37-06-27
41
The Love Bug
N
37-06-27 Washington Post
WJSV 7:30 Jimmy Wallington
37-07-04
42
Saymore Wants To Marry Pinky
N
37-07-04 Washington Post
WJSV 7:30 Jimmy Wallington
37-07-11
43
Breach Of Promise Suit
N
37-07-11 Washington Post
WJSV 7:30 Jimmy Wallington
37-07-18
44
Bribing the Judge
N
37-07-18 Washington Post
WJSV 7:30 Jimmy Wallington
37-07-25
45
The Case Goes To Court
N
37-07-25 Washington Post
WJSV 7:30 Jimmy Wallington
37-08-01
46
The Trial Continues
N
37-08-01 Washington Post
WJSV 7:30 Jimmy Wallington
37-08-08
47
The Case Is Closed
N
37-08-08 Washington Post
WJSV 7:30 Jimmy Wallington
37-08-15
48
Rehearsing Shakespeare on Pinky's Ranch
N
37-08-15 Washington Post
WJSV 7:30 Jimmy Wallington
37-08-22
49
Preparing To Return To Hollywood
N
37-08-22 Washington Post
WJSV 7:30 Jimmy Wallington

37-08-27 The Daily Messenger
Eddie Cantor, who has wisecracked over WABC-CBS on Sunday nights for six years, will change this year to Wednesdays at 7:30 P. M., beginning September 29. Deanna Durbin will be with him. along with Jack Reynard and Jimmy Wallington.
37-08-29
50
Shakespeare In Hollywood
N
37-08-29 Washington Post
WJSV 7:30 Jimmy Wallington
37-09-05
51
Pinky Inherits A Million Dollars
N
37-09-05 Washington Post
WJSV 7:30 Jimmy Wallington
37-09-12
52
At the Gold Mine
N
37-09-12 Washington Post
WJSV 7:30 Jimmy Wallington
37-09-19
--
Pre-Empted
--
[Preempted for special program]

37-09-19 Washington Post
WJSV 7:00-8:00
Radio Visit to International Casino





37-09-29
53
First Show of the New Season
N
37-10-06
54
The Prisoner of Zenda
N
37-10-13
55
Jimmy Gets Acting Fever
N
37-10-20
56
Eddie Starts A Movie Company
N
37-10-27
57
25 Years In Show Business
N
37-11-03
58
The French Movie Star
N
37-11-10
59
The Men Fall For Fifi
N
37-11-17
60
Shooting the Picture
N
37-11-24
61
Pinky Falls For Fifi
N
37-12-01
62
The Movie Opens
N
37-12-08
63
Palm Springs Property
N
37-12-15
64
Good Humor Water
N
37-12-22
65
At Eddie's Palm Springs Sanitorium
N
37-12-29
66
Dave Rubinoff, Tony Martin, Alice Faye
N
N






The Texaco Town Radio Program Biographies




Ronald Charles Colman
Stage, Radio, Television and Film Actor
(1891-1958)

Birthplace: Richmond, Surrey, England, U.K.

Education: London University

Military Service: Served with London Scottish during World War I; decorated Mons Medal

Radiography:
1939 The Circle
1939 Lux Radio Theatre
Ronald Colman circa 1917
Ronald Colman circa 1917
A



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